The Harvest Group Launches Masterclass Series: Compensation Strategies for Landscaping Companies
Building Pay Programs that Grow People and Profits The Harvest Group has announced its new live virtual Masterclass Series, Compensation Strategies...
4 min read
Angelique Robb
:
May 19, 2026 7:11:22 PM

The future of the landscaping industry is already here. And if you’ve worked in the landscaping or outdoor living space for a while, you’ve probably noticed it already.
It feels different from what it did even five years ago.
The expectations surrounding outdoor living have changed dramatically over the last several years. What once centered around simple patios and planting plans now often involves highly customized spaces, integrated project execution, and a much stronger focus on overall client experience.
In this article, we’ll cover some of the biggest shifts changing the outdoor living industry right now, including:
That doesn’t mean everything about the old way of doing business is wrong.
But it does mean companies that don’t innovate may struggle to keep up with where the industry is headed next.
One of the biggest trends shaping the future of landscaping companies is rising client expectations. Today’s clients are more informed and intentional about how they want their outdoor spaces to look and function.
Before people even contact a landscaping company, they spend hours researching online, saving inspiration photos, comparing materials, watching project videos, and exploring outdoor living ideas across platforms like Pinterest, Instagram, YouTube, and HGTV.
As a result, many clients no longer view landscaping as a standalone project.
They’re looking for outdoor living spaces that feel connected to their daily life.
Outdoor spaces now function as extensions of kitchens, entertainment areas, and gathering spaces instead of separate parts of the property.
|
What Landscaping Clients Expected 5–10 Years Ago |
What Landscaping Clients Expect Today |
|
Basic patios, planting plans, and standalone features |
Fully integrated outdoor living environments designed around how they live |
|
Functional outdoor spaces |
Outdoor spaces that feel immersive, customized, and experience-driven |
|
A contractor focused mainly on installation |
A company that guides design, communication, planning, and execution from start to finish |
|
Simple communication during the project |
Proactive communication, transparency, and a smoother overall client experience |
|
Standardized designs and material selections |
Personalized solutions tailored to the property, lifestyle, and long-term goals |
|
Landscaping treated separately from the home |
Outdoor living spaces that function as extensions of kitchens, entertainment areas, and gathering spaces |
|
Transactional relationships |
Long-term partnerships and ongoing trust |
Clients now evaluate the entire experience of working with a company, not just the final result. That’s part of why “this is how we’ve always done it” has become a much riskier mindset in today’s market.
More complex outdoor living projects push landscaping companies to operate at a higher level across design, communication, planning, and execution.
Outdoor living installations today require a higher level of coordination and technical expertise. You now manage more moving parts, specialized trades, and complex project execution from start to finish.
Projects across the landscaping industry now require more:
Contractors, designers, architects, builders, and specialty trades all play a larger role in shaping the final project—which makes communication and collaboration more important than ever.
The data reflects these changes, too.
A recent Mordor Intelligence report highlights growing demand for wellness-focused outdoor spaces, increased adoption of AI-driven technology, and continued innovation across the landscaping industry.

The standards across the industry continue changing quickly, and companies willing to evolve alongside those changes will position themselves for success in the future of landscaping.
Consolidation, private equity, and changing business models continue to reshape the landscaping and outdoor living industry. Private equity-backed companies and multi-location landscape groups now acquire landscaping businesses across the country at a much faster pace.
Operators across the industry now question how to balance profitability, leadership, company culture, and long-term business health.
Justin White, CEO of K&D Landscaping, sparked conversation on LinkedIn after questioning whether revenue alone still works as the best benchmark for success.

In his post, he pointed out that many of the industry’s largest companies now operate under structures that look very different from independently owned businesses. Including private equity-backed platforms and multi-company organizations. He challenged the industry to think more critically about what creates a strong business long term.
As owners, we should ask questions like:
Strong revenue numbers don’t automatically create strong leadership, healthy teams, operational efficiency, or long-term stability. That conversation shows how many operators now question whether revenue alone tells the full story of a healthy business.
Companies that adapt and stay open to new ideas gain a major advantage in the future of the landscaping industry. The businesses gaining momentum right now are the ones paying attention to how the industry evolves instead of assuming the old way of operating will always work.
That doesn’t mean you have to completely reinvent your business every year or abandon fundamentals that already work. Strong relationships, quality work, craftsmanship, trust, and clear communication still matter just as much as they always have.
But many companies now learn from industries outside of landscaping, experiment with new technologies, and explore new ways to improve client experience.
Businesses that stay open to change often:
In a rapidly changing industry, curiosity creates opportunities that rigid thinking misses. Staying connected to new ideas may matter just as much as technical skill in the future of landscaping.
Ignoring change won’t stop the landscaping industry from evolving. You have more access to innovation, collaboration, and industry insight today than ever before.
The question is whether you stay engaged with where the industry is headed or keep operating the same way while the market changes around you.
The next era of landscaping and outdoor living will be shaped by the people willing to challenge old assumptions, stay connected to new ideas, and think intentionally about what they want their business to become.
If these are the kinds of conversations you want to be part of, the SYNKD Live Phoenix waitlist is now open.
SYNKD Live Phoenix takes place September 29 through October 1, 2026, and will bring together leaders from across the landscaping industry to explore the future of outdoor living.
Waitlist members will receive first access to the limited Early Bird VIP tickets before the public launch. Only 50 Early Bird VIP tickets will be available, and they’ll include full VIP access for the price of a regular admission ticket on a first-come, first-served basis.
Join the waitlist to get early access to tickets, speaker announcements, and event updates before anyone else.
Building Pay Programs that Grow People and Profits The Harvest Group has announced its new live virtual Masterclass Series, Compensation Strategies...
SYNKD Live brings you up-close and personal with the design + build + maintain sectors to shape the future of the landscape industry.