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Groundwork Raises $1M Pre-Seed Funding

Groundwork Raises $1M Pre-Seed Funding

Zionsville, Indiana–Groundwork, A Lead Qualification Software for Residential Contractors, Raised $1M in Pre-Seed Funding.

The round was completed earlier this year and was led by Jason CalacanisLAUNCH Fund with participation from I2BF Global Ventures, construction industry executives and angel investors.

Jeff Wraley, CEO of GroundworkLed by Jeff Wraley, Groundwork is a lead qualification and sales software for home improvement contractors. The software makes it easy for contractors to get high-quality project videos from homeowners before an in-person sales appointment, allowing contractors to pre-qualify leads and build trust with prospective customers virtually. Its additional features enable contractors to run a streamlined and modern sales process that emphasizes customer experience. Groundwork is integrated with many of the leading software systems that contractors already use for lead generation and project management.

Groundwork Computer and Mobile Software
Groundwork’s customers in many different trade categories – including landscaping, painting, remodeling, and HVAC—have received a total of over 50,000 homeowner project videos.

CEO Jeff Wraley said, "We are more excited than ever to be building tools that bring world-class customer experience to home improvement contractors."

"These small business owners are looking for
ways to stand out, to be memorable & to find
efficiency in their business
processes. That’s
exactly what we allow them to do."

The Groundwork team will use the funding to further develop collaboration functionality and
make key hires in sales, marketing, and product.


About Groundwork

Launched in 2021 by Jeff Wraley, Groundwork simplifies and enhances the sales process for
residential contractors. Jeff completed the software's prototype in February 2020 and
experienced significant sales growth at the beginning of the COVID-19 pandemic when
contractors started to explore virtual tools. Since then, the company has grown to serve
contractors across North America and several international markets.


Watch Groundwork Promo Video Here

Media Contact

Hayley Cazares
Marketing Director, Groundwork
Email: hayley@hellogroundwork.com

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