2 min read




TrueWinds Consulting Launches
Friday’s With Fred Blog

Weekly Blog Assists Green Industry Professionals
Chart A Course to Success


November 8, 2022 (St. Louis, MO) – Knowledge is power and TrueWinds Consulting has launched a weekly Friday’s With Fred blog to assist green industry professionals chart a course to success in their business and personal endeavors.


“We want to offer specific and actionable education directly to lawn, landscape and tree care owners and their leadership teams,” says TrueWinds co-founder Fred Haskett. “The Friday’s With Fred blog will feature a variety of topics covering financial, operational, culture care, and sales and marketing.”


Owners and senior management can benefit by sharing the blog’s industry specific and targeted content with their department heads and branch managers who can incorporate the information into their continuing education programs for crew supervisors/foreman, customer service, human resource, and accounting staff.


What makes the Friday’s With Fred blog unique is that the content is a drawn from Haskett’s four decades as senior operations leader and consultant for national and regional landscape and lawn care companies.


“The content is laser focused – not generic – and the topics that are covered are derived from proven in-the-field strategies,” says Haskett. “The information is actionable and will provide best practices that are applicable and scalable to organizations both big and small.”


The blog launched in September and the current library features the following posts:


  • Your Business Is A System
  • The Sound of Silence
  • 10 Reasons to Budget
  • What Are Vision Questions
  • How To Use Stephen Covey’s 4 Quadrants To Be Productive
  • What To Do When A Key Hire Quits
  • Ten Ways to Practice Good Customer Service
  • Creating a Change Order Culture


Read all the Friday’s With Fred blogs and learn more about TrueWinds service offerings.


About TrueWinds Consulting


TrueWinds Consulting, founded by Haskett and his wife, Kelly, was born from the need to assist landscape, lawn care, tree care, snow fighters and irrigation professionals raise the bar on their operational, financial, recruiting, technology, sales, and human resource processes. They are joined in this by Michael Mayberry, who is an industry veteran focused on Technology Solutions for the green industry.


TrueWinds’ service offerings include business management coaching, professional management recruiting, technology solutions, sales and marketing management, business and strategic planning, budgeting, and forecasting, and leadership development. All services are offered in-person, virtual or through hybrid formats to meet the specific needs of contractors. In addition, Haskett facilitates several Leaders Peer Groups designed to help owners come together and assist each other in improving and expanding their organizations.


Reach out to Fred, Kelly or Mike to see how they can help your business reach and exceed its goals.


Media Contacts


Fred Haskett
TrueWinds Consulting


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